Thursday, January 22, 2009

Less Leafs == More Viewers

Sayeth The Globe:

And the CBC, despite losing three Toronto Maple Leafs telecasts in its new NHL deal, is drawing prime-time audiences that are up 4 per cent from last year, to 1.206 million a game.

Kind of gives lie to the theory that the CBC's ratings are dependent on interest in Southern Ontario, although in the years when Toronto made the playoffs, the viewership ratings looked like they fell off a cliff after Toronto's inevitable exit.

Perhaps Canadians are starting to realize that there are other teams besides them there Leafs, and what do you know some of those teams can actually play an entertaining game of hockey.

...either that, or with Leaf Nation stuck for things to do when the playoffs pass their team by, they are multiplying faster than the rest of us.